Flip Shelton


Flip Shelton is a writer, presenter, broadcaster, natural muesli maker and mum. She is currently writing for The New Daily and her third cookbook, co-authored with Michael Carr-Gregg, Smart Snacks, and published by Penguin, was released in February 2019. For the last twenty years, Flip has been, and continues to be a passionate student of yoga and balances this with her new love - cross-fit!

Writer (Print)

Flip has had three cookbooks published and is currently working on her fourth.

Green (Hardie Grant, 2002) quickly sold out.

Veg In (Wakefield Press, 2011) won best Australian Vegetarian Cookbook for 2011 at the Worldwide Gourmand Worldwide Cookbook Awards.

Smart Snacks (Penguin Random House, 2019) with Michael Carr-Gregg


She has also published six children's books and a compilation of break-up letters (with Kate Langbroek).

Flip has written for TV Week and Australian Triathlete and contributed regularly to the Herald Sun's food, travel, TV and opinion pages (including her own column). She has recently been writing for The New Daily:

Presenter (TV)

Over 20 years, Flip has presented or appeared on pay TV and-free-to air programs, including:

Broadcaster (Radio)

For ten years, Flip talked about food on 3RRR's "Eat It" with Cam Smith, and The Breakfasters (with Kate Langbroek, James Young, Chris Hatzis, Fee B2, Sam Pang and Tony Wilson), waaaay before Melbourne’s food obsession had gone mainstream.

She then spent seven years talking about TV on 3AW daily with Neil Mitchell and Weekends with Denis Walter; as well as 4BC's morning (Greg Cary), afternoon (Peter Dick) and weekend (Ian Maurice) shows.

For the last two decades, Flip has talked about food and fitness on every radio stations on both the AM and FM Bands across Australia hoping to inspire everyone of any age to improve their food choices and increase their appreciation of food – one mouthful at a time!

Flip co-hosted "Summer Feast" on Saturdays on 3AW with Darren James and Kevin John for five weeks in 2016/17; 2017/18 and 2018/19.

Flip is currently chatting on 774 Weekends Program with the irrepressible and inquisitive Libbi Gore.

Muesli maker

From 2001, Flip searched in vain for muesli she liked. When she began training for 'Ironman' events (3.8 km swim, 180 km bike ride, 42 km run) her need for food for energy and recovery became critical. Sick of waiting for a 'big' brand to get muesli right, Flip decided to do it herself.

In February 2006, she launched her own natural muesli range.

Today, as a parent and business owner, food is just as important to Flip. She's learnt that no matter what your age or occupation, you need a delicious and nutritious breakfast to get the most from yourself.

To this end, Flip has made it easy to 'eat like a king at breakfast' (an ancient yogi philosophy she subscribes to). Her natural breakfast range now includes six mueslis (including a gluten-free blend) and a five-grain porridge. And there's more on the way!

See The history of Flip's muesli to learn more.


Flip has a ten-year-old son, Harvey. Together they created the 'fruit & coconut natural muesli blend' for kids to enjoy. Harvey is now working on another blend which will be released soon.

Other bits and pieces

For two years (2012-14), Flip lived in Rio de Janiero with her child and husband and then was fortunate enough to live at Mermaid Beach for 3 months, early in 2018.

Flip completed a certificate in Teaching Mindfulness to Children Levels 1 & 2 run by Anne Love at The Australian Yoga Academy (2019). She also attended a Workshop on Nutritional Psychiatry at Deakin University by Professor Felice Jacka - which was mind blowing experience – for all the right and wrong reasons. In 2020 Flip plans to complete a Diploma in Yoga Teaching.

Flip is an enthusiastic volunteer and is involved in her child’s primary school, and is on School Council; is Chair of Events, Marketing & Fundraising sub-committee; Student Wellbeing & Learning Sub-committee and the Tuckshop Working Group.

She is also part of a steering committee for not-for-profit organisation SugarByHalf.